It will be fantastically satisfying to see the boy genius flayed. All the politicians—ironically, in search of a viral moment—will lash Mark Zuckerberg from across the hearing room. They will corner Facebook’s founding bro, seeking to pin all manner of sin on him. This will make for scrumptious spectacle, but spectacle is a vacuous substitute for policy.
As Facebook’s scandals have unfolded, the backlash against Big Tech has accelerated at a dizzying pace. Anger, however, has outpaced thinking. The most fully drawn and enthusiastically backed proposal now circulating through Congress would regulate political ads that can appear on the platform, a law that hardly curbs the company’s power or profits. And, it should be said, a law that does nothing to attack the core of the problem: the absence of governmental protections for personal data.
The defining fact of digital life is that the web was created in the libertarian frenzy of the 1990s. As we privatized the net, releasing it from the hands of the government agencies that cultivated it, we suspended our inherited civic instincts. Instead of treating the web like the financial system or aviation or agriculture, we refrained from creating the robust rules that would ensure safety and enforce our constitutional values.
This weakness has long been apparent to activists toiling on the fringes of debate—and the dangers might even have been apparent to most users of Facebook. But it’s one thing to abstractly understand the rampant exploitation of data; it’s another to graphically see how our data can be weaponized against us. And that’s the awakening occasioned by the rolling revelation of Facebook’s complicity in the debacle of the last presidential campaign. The fact that Facebook seems unwilling to fully own up to its role casts further suspicion on its motives and methods. And in the course of watching the horrific reports, the public may soon arrive at the realization that it is the weakness of our laws that has provided the basis for Facebook’s tremendous success.