You can choose to have whatever opinion you have on the president’s statement today condemning white supremacists, but it’s hard to believe he would have read it out if he’d had his druthers. No, the real Donald Trump was the one we saw on Saturday when he decided to condemn violence “on many sides” in response to the deliberately provocative and intentionally violent neo-Nazi march in Charlottesville, Virginia; when he decided to refer to the events as “sad” in tweets; when he wished “best regards” to those injured by the car that was deliberately smashed into them, killing 1 and injuring 20. When he acted in that way, he was operating according to his instinct. And his instinct said: Do not attack the white supremacists.
Why? The answer, I think, has everything to do with how he became president. Let me lay it out for you.
One of the mysteries of Trump’s rise in 2015 was just how meteoric it was. A week after he declared for president he came in second place in a Suffolk University poll in New Hampshire with 11 percent; 29 days after he came down the escalator, he was in the lead in the Suffolk poll nationally. He never surrendered that lead. How did Trump happen so fast?
The usual explanation is that he was just so famous and people didn’t realize how famous he was, how potent his brand would be. Sure. But that explanation is insufficient because Kim Kardashian is famous in a similar way and I doubt she would have led in a Democratic Party poll in 2015. The question is, whose early support for Trump itself played a key role in leading others to take him seriously and help propel him into the nomination?
The answer to this question is one Trump himself knows, I think. If there’s one thing politicians can feel in their marrow, even a non-pol pol like Trump, it’s who is in their base and what it is that binds the base to them. Only in this case, I’m not talking about a base as it’s commonly understood—the wellspring of a politician’s mass support. I’m talking about a nucleus—the very heart of a base, the root of the root of support. Trump found himself with 14 percent support in a month. Those early supporters had been primed to rally to him for a long time.
For years, under the radar and likely with the guidance of his political guru Roger Stone, Trump built a powerful and loyal following through what could be called—yes, I know this is going to sound condescending and elitist, but what can I say, I’m condescending and elitist—the proletarian media.
I’m talking about Alex Jones and Infowars, the conspiracy-theory radio-show/website on which Trump has appeared for years; the radio show has 2 million listeners a week, and Jones was said in 2011 to have a larger online presence than Rush Limbaugh or Glenn Beck. I’m talking about the WWE, which televises wrestling and which, in 2014, could claim a weekly audience of 15 million and on whose programs Trump intermittently served as a kind of Special Guest Villain in the manner of a villain on the 1960s Batman show. I’m talking about American Media, the company that owns the National Enquirer, the Star, the Sun, and the Weekly World News run by Trump’s close friend David Pecker; the combined weekly circulation of its publications is well in excess of 2 million. Trump helped make the birther issue a major one for a month in 2011 by talking about it on “Meet the Press” and “Good Morning America,” on network television. But he was surfacing an issue that had been roiling in the proletarian media, stirred and shaken constantly by his political guru, Roger Stone.