This hilarious account from their blog shows that sometime leaving is the only way!
As you might have heard, we recently closed our Facebook page.
No big deal. Just your average love story: Brand meets social media platform, falls head over heels… then one day the spark is gone so the brand writes a dramatic breakup blog and emails it to a million of their closest friends. Typical breakup stuff, you know?
Actually it was kind of a mess. Everybody freaked out. We tried to keep it (mostly) civil, but… well… You know it’s bad when your breakup makes CNN:
Basically, the Internet exploded. People laughed, people cried, people yelled at us in all caps. A lot of people supported our decision to leave Facebook, but some people just got really pissed off. It seems we struck a chord with our fellow marketers out there (specifically the Uncontrollable Fiery Rage Chord). A brand without a Facebook page? How could you?! What does it even mean?! What’s going to happen?! Do you even marketing?!
Well, it’s been one month since we officially deleted our Facebook, and we have some news to share. Drumroll please. No, seriously, make a drum roll sound inside your head right now. Done? Ok. Are you sitting down? You better sit down. Alright. And the news is… Nothing happened. We repeat: nothing happened.
We closed our Facebook page, and absolutely nothing happened. The sky didn’t cave in. Hell didn’t freeze over. Tuesdays are still exclusively for Tacos. Everything is pretty much exactly the same as it was when we had a page. The only difference is now we don’t have to think about things like optimal headline length, preview image resolution, and the proper ratio of cats to cheeseburgers to maximize virality. Other than all our new found free time, not much has changed. We’re doing just fine. Thanks for asking!