More and more American businesses, including car rental companies and airlines, an insurance giant, and a major bank, are severing ties with the National Rifle Association in the face of torrents of criticism from customers on social media.
The backlash began on Thursday after the First National Bank of Omaha (FNBO), which has an NRA-branded Visa credit card, said in a statement that it had decided not to renew the contract.
Shortly afterward, other companies announced they would end their NRA membership discount programs.
The groundswell comes amid calls for tighter gun control after the shooting at a high school in Parkland, Florida, last week that claimed the lives of 17 people. Those calls have been rejected by the NRA, which instead has pointed the finger at school security, the mental health system and the FBI.
A spokesman for Visa said in a statement: “FNBO has informed us of its intention not to renew the NRA co-branded card program when its agreement with the NRA expires. We will support the issuer’s efforts to wind down the portfolio smoothly.”
A marketing website for the card was offline as of Friday. But a cached version of it said customers would “DEFEND FREEDOM with the NRA Visa Card” by helping fund NRA programs. The ad said it gave members $35 after their first transaction, “enough to reimburse your one-year NRA membership!”
Survivors of the Parkland shooting and customers took to social media to demand that companies end any NRA-related programs.